In the past 12 months we've seen several of the NBA's most prominent players bolt from their teams - leaving devastated owners and fan bases in their wake.
LeBron James left the Cleveland Cavs last summer for the Miami Heat. The Cavs have become a glorified D-League team and Cavs owner Dan Gilbert potentially lost $100M in franchise value.
Chris Bosh, the cornerstone of the Raptors left Toronto for Miami.
Amare Stoudemire one of the cornerstones of the Suns left Phoenix last summer for greener pastures and a bigger media market in New York with the Knicks.
Carmelo Anthony forced a trade to the New York Knicks this week leaving the Denver Nuggets searching for an identity.
And finally, Deron Williams, the face of the Utah Jazz, was traded to the New Jersey Nets as the Jazz obviously felt now was the time to trade Williams instead of enduring their own Melo-drama. Williams is set to become a free agent after next season.
There's already talk that Chris Paul of the New Orleans Hornets and Dwight Howard of the Orlando Magic will bolt their teams for a bigger market in 2012 when their contracts expire.
The time has come for the NBA to adopt the NFL's strategy of allowing small market teams to keep their star players - the franchise tag.