Brian Berger's blog

You Can be a Part of Sports Business Radio Each Week - Twitter Question of the Week for our Featured Guest

10 February, 2011 by Brian Berger

 

Starting this weekend on Sports Business Radio, I'll be posing a question from one of our listeners to our featured guest. Moving forward, each week, I'll invite the people who follow me on Twitter @SBRadio to submit a question for our featured guest.

On this week's show, I'll be joined by David Dunn, President and Founder of Athletes First. David is one of the most powerful NFL agents and reps Packers QB and Super Bowl XLV MVP Aaron Rodgers, Packers LB Clay Matthews, Jets QB Mark Sanchez, Ravens LB Ray Lewis and Bengals QB Carson Palmer.

Tim Dobyns (@TBDobyns) had this week's winning question and I'll pose his question to David Dunn this weekend on our show.

This should be a great way to involve our listening audience and our Twitter audience with Sports Business Radio each week. 

I look forward to your participation!

What Goes Into the Creation of a Super Bowl Spot? Listen Here and Find Out

31 January, 2011 by Brian Berger

 

Each year companies and ad agencies debate whether or not to pony up a few million dollars for a thirty-second spot during the Super Bowl, which is usually the highest rated television event of the year. More than 105 million Americans are expected to tune in to watch this year's game (basically 1 out of every 3 Americans). Thirty-second spots for this year's game on FOX will run between $2.3M and $3M.

Tony Ponturo, who lead Anheuser-Busch's sports marketing division for 26 years and was primarily responsible for the company's award-winning ad campaigns, joined me on Sports Business Radio this past weekend.

We discussed when it makes sense to advertise during the Super Bowl, when the creative for the ads begin, when the ads need to be submitted to the networks, whether or not it makes sense to pay celebrities to appear in your Super Bowl ad and how to negotiate where your ad will appear within the game.

If you're someone interested in Super Bowl ads, this is a conversation you should find extremely insightful.

Listen to our conversation by clicking here.

The SBR Audio Vault - Packers QB Aaron Rodgers on Sports Business Radio

24 January, 2011 by Brian Berger

 

Before he was a star QB with the Green Bay Packers, Aaron Rodgers joined us on Sports Business Radio. The conversation took place on our show shortly before the 2005 NFL Draft where Rodgers slid all the way to the 24th pick.

During our conversation Rodgers discusses the process he went through when declaring early for the NFL Draft and the process of selecting an agent. 

Rodgers also discusses the adjustment from college kid to pro athlete with a considerable amount of money.

The former Cal star even discussed the types of endorsement deals he'd be open to securing upon turning pro.

Looking back on this conversation, Rodgers has always been a guy with a good head on his shoulders who has surrounded himself with quality people. 

He's a mature guy who handled the Brett Favre soap opera with the utmost of class. Its terrific to see him now get his shot on the big stage of Super Bowl XLV.

In hindsight, its amazing that San Francisco (#1 pick) and Oakland (#7 pick) passed on the Bay Area product in the 2005 draft.

Listen to our conversation with Aaron Rodgers on Sports Business Radio by clicking here and clicking on the audio bar below the picture of Aaron Rodgers.

Sports Business Radio Internship

23 January, 2011 by Brian Berger

 

Sports Business Radio is an award-winning multimedia brand that includes a nationally syndicated radio show on the Sports Byline Broadcast network, a Sports Business Executive Speaker Series featuring a key decision maker from the world of sports before a live audience, an official website, a blog, social media pages (Facebook and Twitter) and a popular podcast distributed on iTunes.

Launched in 2004, Sports Business Radio focuses on the issues and people directly impacting the world of sports business. Guests on the show offering an insider's perspective include pro sports league executives, agents, college athletics administrators, sports apparel company reps, ad agency executives, media executives, coaches and athletes. 

Sports Business Radio, founded and hosted by sports business executive Brian Berger, is comprised of a small group of passionate individuals who enjoy showcasing the industry's most insightful people, key debate topics and future trends.  As our brand continues to grow, we are looking for a self-motivated intern who has an interest in sports broadcasting, sponsorship and social media. 

Sports & Entertainment Law Conference Coming to Portland January 28th

19 January, 2011 by Brian Berger

 

I'm going to be participating in a terrific conference that is coming to Portland at the end of the month and I wanted to pass along the details.
 
Sports and Entertainment Law Conference 2011
Where: White Stag Building, Portland, Oregon
When: Friday, January 28th, 2011.  Registration from 8-9am, and panels run from 9:15 am-4:30pm (lunch provided at 12pm)
Who: Everyone interested in sports, music and entertainment!
How: Pre-register at www.oregonselc.com   
$20 student/$45 non-student (price will raise for day-of registration)
5.75 GENERAL CLE CREDITS FOR ATTORNEYS!!!!
The conference is comprised of five panels of industry experts and veterans highlighted by former sports agent Josh Luchs, who last year revealed to Sports Illustrated  that paying collegiate athletes behind the scenes is the norm, not the exception.

Companies, firms, teams, and universities represented on the panels include: UO, WSU, adidas, the Seattle Storm, Stoel Rives, Strikeforce, Sports Business Radio, and the Portland Center for the Performing Arts (among others).

Sports Business Radio 2011 Editorial Calendar

18 January, 2011 by Brian Berger

Sports Business Radio will debut 12 specially themed shows in 2011. We will devote an entire radio show once per month to discuss the current state, issues and future of a specific industry within the sports business world.

Leaders and key decision makers will have the opportunity to join host Brian Berger on Sports Business Radio to discuss their business and position themselves as experts via a deeper conversation that print and online editorials and ads cannot provide.

Companies who participate in our specially themed shows will have the ability to reach our vast listening audience as well as repurpose the audio content from their appearance on Sports Business Radio to their own website and social media pages for ON DEMAND listening.

There will also be guest blogging opportunities and other benefits that come with aligning your brand with Sports Business Radio for our 12 specially themed shows.

To view the Sports Business Radio 2011 editorial calendar and to learn what your company will receive by being a part of our specially themed shows, click here.

For more information, contact Jared@sportsbusinessradio.com

BCS Executive Director Bill Hancock on Sports Business Radio this Weekend

7 January, 2011 by Brian Berger

 

The BCS is one of the most polarizing topics in sports. Everyone has an opinion about it. Some people hate the BCS system that exists today and want a playoff system. Others like the current system where many student athletes get to participate in a bowl game.

You'll hear from Bill Hancock, the Executive Director of the BCS on this weekend's edition of Sports Business Radio. I taped the interview with Bill yesterday. And I didn't pull any punches. I asked Bill some tough questions. 

Stories to Watch in 2011

21 December, 2010 by Brian Berger

On our Christmas Day show as well as our New Year's Day show, we will be counting down the Top 20 Sports Business stories of 2010. If you miss us on radio, listen via podcast here or via iTunes here.

But before we look back, let's look forward to 2011.

Here are the 5 stories I will be watching closely in 2011 with a few thoughts about how these stories may unfold:

Dissecting the Hornets situation

7 December, 2010 by Brian Berger

The NBA is about to take over ownership of the New Orleans Hornets. You've likely already heard that news. The NBA's Board of Governors will vote on this change next week.

There are several key things to watch for in the coming weeks, but here's what you should be following most closely.

The Times-Picayune has reported previously that the Hornets would be free to relocate if the 14,735-fan benchmark is not reached for the 13 games stretch between December 1 and January 17th. The City of New Orleans would also require a $10 million exit penalty payable to the state as part of the Hornets' exit.

If the Hornets want to exercise their option to relocate via the terms of this clause, they must give formal notice to the state of Louisiana by March 1, 2011.

Blazers' Brandon Roy Touched by People Less Fortunate

24 November, 2010 by Brian Berger

Yesterday I was part of the Portland Trail Blazers annual Harvest Dinner event at the Rose Garden arena, where the Blazers play their home games. The event was started in 1994 and its become tradition for Blazers players, team employees and local media to serve Thanksgiving dinner to the local homeless community. The event also offers people the chance to get a haircut and take a family photo amongst other things. Yesterday 5300 hundred people attended the event - an all-time high.

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